A Sale focus campaign treatment for the brand White Fox Boutique. A loungewear sale to shout out the power of a pop of pink: the recent collection to be the focal point. Taking old imagery and reworking it in a way that makes it fun, interactive, relevant and eye catching. As well as being mouldable for social touch points where these aspects can be more playful. Final output involved delivering web banner assets, launch email ideation and a social feed post.