Luna are a new dance theatre company opening in the Lincolnshire area. With a high amount of local competition Luna came to me in order to produce a fresh new dance brand image to help them stand out from the crowd . Luna outlines the need for  an elegant modern visual that was clean and professional. By using dancers that were to be attending the dance school. I directed and shot photographs to use throughout the branding of Luna, using long elongated shapes that portrayed a contemporary style. Alongside a soft modern typeface and subtle accents of lilac an image of professionalism and style can be shown.